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Here's how I'd do it: If you were my student, the first thing I'd ask you to do is give yourself a basic education in valid advertising principles. Providing, of course, that the person in question has at least a modicum of talent and, much more importantly, the ability to follow directions and an appetite for very hard work. Actually, I may not be able to make someone "world class" in just 30-days, but I can almost certainly make such a person better than anyone he or she is likely to be able to hire. At least, I can give a "qualified yes" answer to such a question.
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Can you help me? Can you make me into a world class copywriter in just 30-days? Can you, huh? Can you? Huh? Huh?" Strangely enough, the answer is yes.
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I've never done it before and I've got just 30-days to learn how to create a world class promotion. From: W-A-Y West of Jewfish Creek Dear Friend & Subscriber, Every once in a while, someone comes to me and says something like this: "Gary, I've got to learn how to write copy.
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